Step 1
Get more listeners
What podcaster doesn’t want more listeners? A bigger audience leads to more feedback, engagement, and opportunities. When you’ve nailed down the basics, you’re ready to go out there and get more eyes and ears on your content.
Setting expectations
Worried about whether or not your downloads might be “good enough”? These numbers might pleasantly surprise you.
Promote your podcast
Podcast promotion is tricky. How do you market your show in a way that offers value and actually gets you more listeners? Here are our tips.
Advertise your podcast
If you can afford to run some paid ads, where’s the best place to spend your money?
Make your podcast discoverable
Who doesn’t want their podcast to be found and enjoyed by more listeners? In this guide, we’ll show you how to up your SEO game, as well as your downloads.
Learn from the folks who are already listening
Surveys are a great way to learn what your listeners want and appreciate. You can also learn how they discovered you, and do more of it.
Get on some other shows
Guesting on another podcast is a great way to grow your own show. But how can you make it happen?
How to sound your best as a podcast guest
If you get yourself booked on a few other shows, here’s how you can bring your A-game, give value to their listeners, and leave a lasting impression.
Step 2
Earn a crust
Whether you’re looking to cover your hosting costs and buy the occasional pizza or have dreams of making a living from your show, podcast monetization comes in many shapes and forms. And they all start by earning that first dollar.
Making your podcast media kit
A podcast media kit is essential if you’d like to work with sponsors, advertisers, or any other partners.
How do podcasts make money?
What are all the different ways podcasts make money? Here, you can pick out the ones that appeal to you most.
Can you sell podcast episodes?
Your main podcast might be free, but how about selling some bonus content? Here’s how to do it.
How does podcast sponsorship work?
Sponsorship is the ubiquitous podcast monetization strategy. If you’d like to go down the sponsorship route, here’s how it all works and how to get started.
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